Challenge:
Design a direct mail package for a Hulk transformation collectible figurine officially licensed with Marvel.
Solution - Direct Mail Package :
This product has very dramatic lighting on it, so I wanted to enhance that even further on the hero shot. I kept it simple with a contrasting background with light coming from below to really make the Hulk stand out.
Throughout all of the mail pieces I made sure to keep the branding of Marvel present while mixing in textures and typography to really play up the strong presence of the Hulk.
Challenge:
Art direct the photography and design the direct mail package for a new multi-item die-cast, “The So-Cal Speed Shop Set,” that included a truck, trailer and hot-rod.
Solution - Photography & Direct Mail Package :
On the main image of the product, I wanted to keep it sleek and clean so the products could be shown in all their glory. I directed this to be photographed on black plexiglass to really give it that high shine and reflection. I was also sure to get plenty of detail shots to really show off all of the parts of these products.
The outer panels of the brochure and outer envelope background images were chosen to really give the feel and speak to where these hot-rods were raced, on the Salt Flats of Utah.
Challenge:
Design the direct mail package for a new 2018 Dodge Demon 1:18 Scale resin car.
Solution - Direct Mail Package :
This is one speed-demon of a car! I wanted to make sure that the idea of speed and racing really came across in the typography, colors and textures. There’s lots of rough textures that contrast with the sleekness of the car along with the addition of smoke and slanted type to give the feel of how fast this car really was. Lots of detail shots were included to show how well-crafted this replica was.
Challenge:
Create a mail package and correlating media ad for a new Batman and Robin figurine.
Solution - Direct Mail Package & Ad :
When designing this packaging and media ad I wanted to make sure and include lots of bright colors and bold graphics as this was based off the original Batman TV show. The typefaces and complimentary graphics really speak to that nostalgic feel of the TV show from the 60s. A large brochure was chosen to really showcase all of the details in this product, including the lights-up feature.
Challenge:
Design a media ad for a new resin model car.
Solution :
The Dodge Viper is a super sleek car and this model is no exception with the high shine. I showcased that by having a close-up background image that also shows the logo. Callouts added around the car call out the special features.
Challenge:
Design a mail package for a new resin model Corvette Z06.
Solution:
I really played with the typography on this one, wanting to play up the speed of the car. I chose large typefaces with a slant to really portray that feel of speed. Large images of the car to really show off all of the details of the car.
